OK Savings Bank Volleyball Team to receive a commendation from the Minister of Culture, Sports and Tourism for 'Excellent Professional Sports Team'..."Sport marketing opens new horizons"
OK Savings Bank Volleyball Team to receive a commendation from the Minister of Culture, Sports and Tourism for 'Excellent Professional Sports Team'..."Sport marketing opens new horizons"
Blog Article
The Ministry of Culture, Sports and Tourism (Minister Yoo In-chon, hereinafter referred to as the Ministry of Culture, Sports and Tourism) will present commendations to six companies and organizations that contributed to the development of the sports industry at the "20th Korea Sports Industry Awards" held at the Olympic Parktel in Seoul on Wednesday. OK Savings Bank's professional volleyball team was selected as an excellent professional sports team.
The ministry has been discovering and awarding companies and organizations that have contributed to the development of the sports industry every year since 2005 to promote the sports industry and boost morale of its employees. This year's commendation amounts to a total of six, including one for the president, one for the prime minister, and four for the minister.
Grand Prize CH&, Grand Prize Wonju DB Promy Basketball Team, etc
This year's Grand Prize (Presidential Commendation) was honored by CH&, which is a differentiated health care (healthcare) service that links sports centers and hospitals, creating a synergy effect of health and exercise. It operates more than 50 exercise studios nationwide and provides personalized exercise programs based on scientific data to give members an experience to perform differentiated exercises. In particular, it was highly praised for its successful promotion of the Muscle Beach Project" in connection with the Gangneung beach area, which contributed greatly to revitalizing the local economy and developing the sports industry."
The Grand Prize (Citation of the Prime Minister) will be received by the Wonju DB Promy basketball team, which led the league's box office with fan-friendly marketing that actively utilizes local connections. It provided "City Edition" uniforms produced in cooperation with Wonju City and customized ticket packages developed based on fan data, ranking first in the league's audience growth rate in the previous season, and presented a successful model for revitalizing professional sports based on local connections.
In the category of outstanding companies, Marcus and Swimming Kids are selected and the Minister of Culture, Sports and Tourism Commendation is awarded. ▴ Marcus has developed Pop-cycle, a bicycle that can be adjusted in size for users, and has successfully entered the global market (Alibaba, Amazon, etc.) to raise its international status. Since opening swimming pools for children in Jeonju, North Jeolla Province in 2011, ▴ Swimming Kids has grown with local communities by operating swimming pools in 22 regions across the country. In particular, it has established itself as an exemplary example of revitalizing the local-based sports industry by taking the lead in creating jobs for young people, women with career breaks, and the elderly.
In the category of excellent professional sports teams, OK Savings Bank Etman Professional Volleyball Team and Hana Financial Football Team (Daejeon Hana Citizen) were selected
▴OK Savings Bank The professional volleyball team opened a new horizon in sports marketing by launching a digital card based on non-fungible tokens (NFTs) for the first time in a professional volleyball team and holding a YouTube content contest and locker room tour. Hana Financial Football Team (Daejeon Hana Citizen), a ▴ foundation, promoted fan-centered marketing and transformed the stadium into an attractive space where they want to visit again, showing an exemplary example of sports culture with fans by receiving the 메이저놀이터 "K League Fan Friendly" award for three consecutive years.
Deputy Minister Jang Mi-ran said, "The sports industry not only creates economic value, but also adds health and happiness to the people and plays a big role in revitalizing the region. This year's winners are those who led the growth of the sports industry through passion and dedication," and added, "The Ministry of Culture will continue to provide various support such as export support, technology development, and strengthening marketing capabilities so that the sports industry can take a leap forward."